“There were no suitable projects” – Corriere.it

“There were no suitable projects” – Corriere.it
“There were no suitable projects” – Corriere.it

Nothing Domenica Live in the afternoon, nothing Live – It’s not D’Urso it will be. The new season of Canale 5 in autumn it starts again with the Sunday revolution. Barbara D’Urso gives up her place in day time it is Anna Tatangelo first and Silvia Toffanin then, while in prime time it is Enrico Papi’s turn. “That kind of 360-degree infotainment that ranges from politics to news to gossip no longer makes sense. We adapt to the times and to the changing tastes of viewers – he explains Pier Silvio Berlusconi -. With Covid, the perception of the public has changed, the desire for more serious news has grown ». However, Barbara D’Urso will remain the rest of the week with Afternoon 5 although probably with less gossip (“we focus on the news”, explains Mauro Crippa, general director of information Mediaset). THE new faces of Sunday will be those of Anna Tatangelo (with Scenes from a wedding) and Silvia Toffanin (who doubles the Saturday episode of very true): «It was not easy to convince her – admits Pier Silvio -, she is not interested in quantity but in the possibility of telling stories. And the program goes in that direction.

Via Alessia Marcuzzi

Among the themes of the day also theAlessia Marcuzzi left the scene. «I have great affection and great esteem for Alessia, she is the one who left – comments the company’s CEO and Vice President -. For us she is an excellent conductor that we like, there is nothing wrong with it. Trivially, we are no longer used to making “network” contracts, exclusively regardless of the product, for reasons of efficiency. Alessia found herself without a product that was certainly hers, ready to go on the air ». The hypothesis of Scenes from a wedding, the new program then entrusted to Anna Tatangelo: “But there were also economic issues, because on Sundays we have to and want to spend little.”

Productions made in Mediaset

The new Mediaset schedules focus on usual pillars: Strip the news, the programs of Maria De Filippi, i reality, Gerry Scotti e Paolo Bonolis. The intention is to keep Canale 5 on with 6 or 7 productions made in Mediaset every week. Sunday is the day of Jokes aside (led by Enrico Papi), which he takes over All Togheter Now by Michelle Hunziker; Monday and Friday is time for Big Brother Vip (always Signorini, commentators Sonia Bruganelli and Adriana Volpe); Tuesday is Champions League day, while fictional Wednesday. The musical format arrives on Thursday Star in the Star (Ilary Blasi leads) and it will then be an opportunity to experience special events: 2 evenings in homage to Iva Zanicchi, 3 to celebrate Zelig with the historic Bisio-Incontrada couple. Saturday is registered by Maria De Filippi: it begins with You are worth it (in which he is a judge with Scotti, Zerbi and Mammucari), then they arrive You’ve Got Mail e Friends.

Revenues above expectations

IS time also to take stock. «We think that 2021 will be excellent – Pier Silvio Berlusconi’s forecast -. The ratings are going better than expected, costs are largely under control, revenues are above expectations. In addition, we have entered into agreements that have generated revenues and capital gains. The first half of 2021 closed with advertising revenues up 31.5%: we equalized the advertising revenues of 2019 ».

July 1, 2021 (change July 1, 2021 | 16:07)



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