It is undoubtedly one of the television phenomena of 2021: let’s talk about Love Island Italia, the interactive dating reality show hosted by Giulia De Lellis spearhead of the discovery + offer. To contribute to the success of the transmission, produced by Fremantle per Discovery Italia, an intense advertising hype that involved the main stations Media One, a concessionaire specialized in the field of Indoor and Outdoor advertising, present in 2200 RFI and FNM stations.
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The adventures, torments and love intrigues of the protagonists of Love Island Italia can be followed every day on discovery +, but not only. Through the official app, the public can experience Love Island emotions even outside the home. And it is precisely the digital content that can be used while waiting and traveling by train that transforms the Media One audience into privileged and loyal public.
“Capturing attention during waiting times, suggesting escape trips and directing the use of digital content during the time spent on the train, are the main drivers that have directed the planning on Media One spaces” he commented Valeria lodeserto, Discovery Italia marketing director.
The countryside located on the quay, a place and space for waiting, thus becomes a precious opportunity for involve travelers and start the customer journey, as he points out Richard Paris, Ceo Media One: “We are happy to have made our spaces available to a company like Discovery Italia which has perfectly understood the potential for impact, frequency and the ability to become a digital trigger typical of our asset”.